TITLEIST. THE #1 BALL AT THE OPEN CHAMPIONSHIP

Fairhaven, MA (July 16, 2010) - As one of the most accomplished fields of professional and amateur golfers worldwide gathered at the Home of Golf, St. Andrews, Scotland, to compete for one of the game's most prestigious titles, an overwhelming number of players relied upon Titleist, the #1 ball in golf.  In the 156-player Open Championship field, 90 players chose Titleist golf balls, more than four times the nearest competitor with 20, and more than all other golf balls combined.

With the third major of the year in full swing, Titleist continues to outperform all other golf balls on the 2010 PGA TOUR with 15 wins, more than all other golf balls combined.  The momentum also continues to grow across all the worldwide professional tours, where Titleist has been the choice of 69 champions, more than four times the nearest competitor.

The Open Championship marks the latest of the major professional and amateur championships this year where the trust and confidence in the superior performance and consistency of Titleist golf balls has never been stronger.  From the Masters and U.S. Open, to the NCAA Division I and U.S. Amateur Public Links championships, Titleist continues to be the overwhelming favorite of more competitive players than all other golf balls combined:

Masters
TITLEIST                                53
Nearest Competitor       12

U.S. Open Championship
TITLEIST                                85
Nearest Competitor       20

NCAA Division I Men's
TITLEIST                             120
Nearest Competitor       19

NCAA Division I Women's
TITLEIST                           114
Nearest Competitor       5

U.S. Men's Amateur Public Links
TITLEIST                            131
Nearest Competitor       10

U.S. Women's Amateur Public Links
TITLEIST                            131
Nearest Competitor             10


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