TITLEIST UNVEILS NEW FOUR-MODEL FAMILY OF SCOTTY CAMERON CALIFORNIA PUTTERS

Fairhaven, MA (October 22, 2009) - Validated on the most competitive proving grounds - the worldwide professional golf tours - Titleist advances the Scotty Cameron tradition of crafting modern classics with the introduction of the Scotty Cameron California putter line. In addition, Cameron adds three new models to its popular Studio Select line.

For over 12 years, Scotty Cameron by Titleist putters have been the undisputed choice of more players and more champions on the PGA Tour than any other brand.  Scotty Cameron by Titleist putters are precision-milled instruments of uncompromised feel, looks and performance.  Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio, Cameron putters inspire pure putting confidence.

CAMERON CALIFORNIA PUTTERS
Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology that has made Scotty Cameron Studio Select putters so successful.  The Select technology Cameron introduced with the original Studio Select putter line that allows the balancing of putter head weight with shaft length, has been incorporated into the new California line of putters as well, providing a wider range of choices for length and weight to enhance performance for a wide range of putting strokes.

"I am extremely excited about the early acceptance and feedback that I have received about the California family of putters," said Master Putter Craftsman Scotty Cameron.  "This new line brings modern playability and customization to some of my favorite designs from my early Classics and Handmade models.  Players who prefer the more flowing, less geometric lines of the Coronado or the Del Mar are now going to find that they don't have to sacrifice performance.  With the wide range of weight and length options that we now have available, players can get a perfect fit for their stroke as well as their eye."

Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33", 34" and 35" lengths well as 34"H and 35"H heavier weight configurations.  In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning.  The new line features four models representative of towns in California - Coronado, Monterey, Sonoma and Del Mar - characterized by blade as well as mallet-style heads and two different neck styles.  In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.

The California line is distinguished by a unique "Honey Dipped" finish.  The natural bronze finish is actually not "dipped" or plated, rather it comes from a heat-treated process that is part of the head manufacturing process.  The result is a rich bronzed appearance that looks great in natural light while reducing glare.

Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target.

All four California models are fit with a stepless steel shaft for a clean, unbroken playing position appearance, a black Cameron Tour grip with dancing logo, an Art-of-Putting shaft band and a new paint drip Art-of-Putting headcover.

CAMERON CALIFORNIA MODEL DESCRIPTIONS

Coronado:Blade putter with a smooth, double-step flange and flow neck with a half shaft offset. The Coronado features an engraved site dot on the topline. Available in right hand only.

Monterey: A blade body with smooth double-step flange with a back pocket and engraved site line, and a plumbing neck hosel with a full shaft of offset. Available in right hand only.

Sonoma: A compact mallet with a D-shaped back flange and sight line, and a plumbing neck hosel with a full shaft of offset. Available in right hand only.

Del Mar: A heel shafted mid mallet design with engraved sightline on the back flange, and a flow neck hosel with a half shaft offset. Available in both right and left hand.


For more information please contact our
 Sales Department at:
 Phone: 1(671) 734-3777
 Fax: 1(671) 734-3702
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